A Qloo taste agent
Get your product on the shows your customers watch.
Type your brand. Propped finds the TV your customers watch more than anyone else, puts you in front of those viewers this week, and pitches the sets most likely to say yes.
Sc. 01 · The problem
Sets need real products. Nobody tells you which sets.
Every kitchen, bar fridge and bedside table on TV is dressed by a props team, and most of what they use comes free from brands. The hard part for a small brand is knowing which shows its own customers watch. That answer lives in audience research a founder can’t buy.
Guess from your own taste→The shows your customers actually watchPitch shows your customers don’t watch→Shows ranked for your brand, not everyone’sPitch shows that stopped filming years ago→Only shows still filming get a pitchCold emails to nobody in particular→Letters addressed to the people who dress each setMonths of waiting for a maybe→A TV campaign for the same viewers this week
Sc. 02 · How it works
From a brand name to a plan, in under a minute.
01Type your brandQloo finds it
Propped looks your brand up in Qloo, which knows what people who love one thing also love: brands, shows, music, food.
02See the shows your customers watchTwelve shows, ranked for you
The shows your customers watch far more than everyone else. Shows every brand gets are pushed down. Each one shows if it is still filming, its network and how close its audience is to yours.
03Be on TV this weekFrom about $100
The exact settings for a self serve TV campaign aimed at the same viewers: their ages, the genres and networks they watch. Paste them into Universal Ads and launch.
04Pitch the sets that will say yesRealistic first, addressed to real people
The agent looks at every show your customers watch that is still filming, rates how likely each is to take free product, and writes a letter to the people who dress the set, with what to send.
05The agent keeps goingUntil you are on screen
Mark each show on the pitch board. A no gets the next best set and a new letter, silence gets a follow up, a reply gets an answer, shipped product gets a watch plan from the real air dates.
Sc. 03 · Try it here
Type any brand. Real data, right now.
Sc. 04 · What you get
On TV this week. On set next.
A real plan the agent wrote for Parachute, a bedding brand, and what it did next as the shows answered.
The TV campaign
- Open Universal Ads and start a new campaign. It is self serve, from as little as $100.
- Audience: people aged under 25, 30 to 34, 35 to 44, leaning female.
- What they watch: DIY programming.
- Networks to favor where offered: HGTV, Channel 4, Netflix.
- Location: only where you ship.
- Budget: start with $100 over one week, then keep what works.
Self serve from as little as $100, with no minimum commitment. Target viewers of content genres, plus age, gender and location. Reaches NBCUniversal, Fox, Paramount and others.
Self serve with no minimum spend, for brands that sell on Amazon in the US. Runs on Prime Video, Twitch and Fire TV apps. Target by genre and audience.
The sets to pitch
01
Grand DesignsFit 79 · Likely yes · Channel 4
Unscripted shows dress real homes, kitchens and kit, and often take free product from brands.
The set decoration team, care of the Talkback production office
Find their production office ↗
A documentary about building dream homes where your bedding and textiles would naturally appear in finished bedroom and living room reveals for a crowd close to your customers.
Bedding set and throw blankets, 2 sets
Dear set decoration team, Grand Designs showcases beautifully finished homes where Parachute bedding and throws would sit naturally on a master bed or draped over a living room sofa during final reveals. Our products are free with no paid placement required and we can ship within a week. The clean aesthetic of your documentary matches our brand perfectly and we would love to support your set design. Please let us know if you would like samples for upcoming episodes. We are happy to provide additional quantities as needed for filming. Thank you for considering Parachute for your beautiful home transformations. Best regards, Parachute
Grand Designs has no air date listed yet. Product that goes to set usually shows up in episodes filmed after it arrives. Ask the props team which episodes it is likely to appear in, and ask before sharing any stills.
02
Home TownFit 72 · Likely yes · HGTV
Unscripted shows dress real homes, kitchens and kit, and often take free product from brands.
The set decoration team, care of the RTR Media Inc production office
Find their production office ↗
A DIY reality show focused on cozy home renovations where your products fit perfectly in styled bedroom and living spaces for viewers who match your audience.
Duvet cover and pillow shams, 3 sets
Dear set decoration team, Home Town features cozy renovated spaces where Parachute duvet covers and shams would belong on bedroom beds or in guest room styling scenes. Our products are free with no paid placement required and we can ship within a week. The warm renovation style of your show aligns with our brand and we would be honored to dress your sets. We can provide multiple colorways to match different room designs throughout the season. Please reach out if you would like to see samples for your upcoming projects. Thank you for considering Parachute for your heartfelt home transformations. Best regards, Parachute
Dear set decoration team, I am following up on my note from last week. We would love to support your beautiful work on Home Town. Our Parachute bedding is completely free for your sets with no strings attached. If you would like to try our duvet covers or shams, simply reply with a shipping address and we will send them right over. We hope to hear from you soon. Warmly, Parachute
03
Love It or List ItFit 73 · Likely yes · HGTV
Unscripted shows dress real homes, kitchens and kit, and often take free product from brands.
The set decoration team, care of the Big Coat Productions production office
Find their production office ↗
A reality series about home transformations where your linens and decor would be at home in redesigned bedrooms and living areas for people similar to your buyers.
Sheet sets and decorative pillows, 2 sets
Dear set decoration team, Love It or List It transforms homes where Parachute sheets and pillows would fit naturally in redesigned bedrooms or open concept living areas during reveal moments. Our products are free with no paid placement required and we can ship within a week. Your renovation focus matches our home textile expertise and we would love to enhance your styled spaces. We offer various textures and colors to complement different design choices made on the show. Please let us know if samples would be helpful for your production team. Thank you for considering Parachute for your dramatic home makeovers. Best regards, Parachute
Dear set decoration team, Thank you so much for your interest in Parachute. We are thrilled to support your work on Love It or List It. We would love to send two sets of our sheet sets and decorative pillows for your upcoming projects. Please share the best shipping address along with a contact name so we can get everything sent out. If your production requires any clearance or release forms, kindly pass those along as well. We will ship everything within a week of receiving your details. Warm regards, Parachute
04
The Great Pottery Throw DownDeclined, swapped for Couples Therapy
The set decoration team, care of the Love Productions production office
Find their production office ↗
A creative reality competition with a handmade aesthetic that aligns with your brand's artisanal feel and attracts viewers who appreciate crafted home goods like yours.
Table linens and kitchen towels, 4 sets
Dear set decoration team, The Great Pottery Throw Down celebrates handmade craft where Parachute table linens and kitchen towels would complement the artisanal aesthetic in studio settings or contestant workspaces. Our products are free with no paid placement required and we can ship within a week. The creative spirit of your competition aligns with our brand values and we would be delighted to support your set dressing. Our natural fabrics echo the tactile quality of pottery and would enhance your visual storytelling. Please contact us if you would like samples for your filming schedule. Thank you for considering Parachute for your wonderful celebration of craft. Best regards, Parachute
05
Couples TherapyFit 54 · Likely yes · Showtime on Demand · replaces The Great Pottery Throw Down
Unscripted shows dress real homes, kitchens and kit, and often take free product from brands.
The set decoration team, care of the Couples Therapy production team at Showtime on Demand
Find their production office ↗
The show films in a calm, beautifully styled therapy room where soft table linens and kitchen towels would feel right at home on the side tables or in the small kitchen area.
Table linens and kitchen towels, 3 sets.
Dear set decoration team, I am writing from Parachute to offer our table linens and kitchen towels for your beautiful rooms. We know how much care goes into creating a warm and safe space for your guests, and we would love to help. Our linens could sit naturally on the side tables near the seating area or draped in the small kitchen space where tea is prepared. The soft textures match the gentle tone of your work perfectly. We are happy to send these items completely free with no paid placement required. If this sounds like a good fit, we can ship everything within a week. Thank you for your time and for the thoughtful spaces you create. Warmly, Parachute
What the agent did next
- Shipped to Grand Designs. No air date listed yet, so the agent set a watch plan.
- No reply from Home Town. Wrote a short follow up.
- Love It or List It replied. Wrote the answer that confirms shipping and asks for their forms.
- The Great Pottery Throw Down said no. Swapped in Couples Therapy, the next best set still filming, with a new letter.
Sc. 05 · Built on Qloo
Your list, not everyone’s.
Qloo knows which shows the people who love your brand watch. Some shows turn up for many brands, so Propped pushes those down and lifts the ones that belong to you.
It's Always Sunny in Philadelphia, Workaholics, Trailer Park Boys
Grand Designs, The Great Interior Design Challenge, Grand Designs Australia
Jury Duty Presents, Shrinking, Sprung
The World According to Jeff Goldblum, Jack Whitehall: Travels with My Father, Lenox Hill
Sc. 06 · Fair questions
Before you send a thing.
01Does product placement really cost nothing?
Most of it, yes. Sets need real products, and crews take them from brands for free. Paid deals exist, but they are the exception. Propped writes the free kind of pitch.
02Who do I send the letter to?
Each letter names who it goes to: the production designer when the show lists one, and the production company’s office that makes the show. Each one links to the company’s website when it is known, and to a search for its production office. Propped never sends anything for you.
03Which shows will actually say yes?
Unscripted shows dress real homes and kitchens and take free product often, so they come first. Big scripted shows on the major networks rarely take an unknown brand without an ad buy, so Propped marks them and pitches them only when nothing better is filming.
04Where does the data come from?
Which shows your customers watch, and the age and gender lean of each audience, come from Qloo. Show status, network and posters come from TVmaze. The production company comes from Wikipedia.
05Can I buy ads on one exact show?
Not on self serve platforms. They sell genres, networks and audiences. Propped uses your shows to pick the genres and networks, and says so plainly.
06What if my brand isn’t found?
You get a clear message, never a guess. Try a brand your customers also buy, and you will see who they are.
07Does it use personal data?
No. Qloo works on anonymous taste patterns across millions of people. Propped never sees or stores a person.