From a brand name to a plan for getting on screen
Every step uses real data. The model writes the words. It never makes up the facts.
Find your brand in Qloo
We search Qloo for your brand and match the name strictly. The name we get back has to look like the name you typed.
So “Rhode” won’t match “Rhode Island School of Design”. If your brand isn’t in Qloo, you get a clear message, not a guess.
Read the shows your customers love
Qloo knows what people who love a brand also love. We ask for the top 50 TV shows your customers watch more than other people do.
Rank the shows for your brand
Raw lists are full of shows that every food or lifestyle brand gets. So we score each show as its affinity times a specificity weight.
The weight is high when few other brands share the show, and low when many do. Shows many brands share are pushed down. Shows that belong to you rise.
We measured the shared shows against a reference set of 39 brands, built on October 25, 2026.
Check the audience match
Qloo gives an age and gender lean for your brand and for each show. We compare the two.
The same people: the show’s viewers look a lot like your customers.
Close: they overlap in some age groups or in gender lean.
Different: the show draws a broader or different crowd than yours.
Get the show facts
TVmaze gives us each show’s status, network, genres, poster and type. Wikipedia gives us the production company, who you would write to.
Build the plan
Product placement is only for shows that are running or waiting on a renewal, and only live action. Animated shows are left out. Propped checks every show Qloo returns, not just the top twelve.
Likely yes: unscripted shows, which dress real homes and kitchens and take free product often. Worth a pitch: smaller scripted shows. Needs an ad buy: big scripted shows on the major networks and streamers, which the agent can only pick when nothing more realistic is filming.
A show counts as still filming only if a new episode is scheduled or one aired in the last 18 months, because listings keep many finished streaming shows marked as running.
Fit, out of 100: up to 40 points for how strongly Qloo ties the show to your brand, 30 for how close its audience is to your customers, and 30 for how realistic a free placement is.
Each letter is addressed to the people who dress the set: the production designer when TVmaze lists one, care of the production company from Wikipedia.
Ads are bought by genre, network and audience, because self serve platforms don’t sell single shows. Your shows are the reason we pick those genres and networks.
Self serve from as little as $100, with no minimum commitment. Target viewers of content genres, plus age, gender and location. Reaches NBCUniversal, Fox, Paramount and others.
Self serve with no minimum spend, for brands that sell on Amazon in the US. Runs on Prime Video, Twitch and Fire TV apps. Target by genre and audience.
What Propped doesn’t do
It uses no personal data. It never contacts anyone for you. It doesn’t buy ads on single shows. And a brand missing from Qloo gets a message, not a guess.